13 Jun EVALUATE THE STRUCTURE OF VARIOUS MARKETS FOR INFORMING EFFECTIVE DECISION-MAKING STRATEGIES
ECO 201 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a research paper. Every day, millions of economic choices are made by people—from what brand of soap to buy
to how many employees to hire for a factory. Microeconomics provides us with the tools, models, and concepts to better understand individual choices in the marketplace and how resource allocation is determined at the micro level. The decisions made by individuals and households impact the market and influence decisions made by firms. Firms use these tools as a way to determine pricing, output, and profit maximization. As a student of economics, you can use the microeconomic principles to gain an understanding of how firms and individuals make decisions and also to make your own conclusions about actions we can take to improve those decision Amazon.com. The Amazon.com has hired you to advise it on how it can ensure its future success as a company in its current market. To do this, you will write a 7–9-page research paper analyzing market and business data to explain how the core microeconomic principles impact the sustainability of the firm and what actions it can take to ensure success.
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two, Four, and Five. The final submission will occur in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
· Apply microeconomic models to real-world situations for informing effective business decisions
· Analyze business and market data using microeconomic tools for their impact on business sustainability
· Evaluate the structure of various markets for informing effective decision-making strategies
· Assess the behavior and decisions of individuals and firms for their relation to the microeconomic framework
Prompt
You will work with your instructor to choose a firm (Amazon.com )for which you can find reliable data and information, both at the firm level and the industry level. The firm you select must be a publicly traded company, must operate in the U.S. market, and must currently be in business. You will need instructor approval before continuing on with your research paper in order to ensure you have met the necessary requirements. Publicly traded companies file reports with a great deal of data that you will find useful for your analysis. Once you have selected a firm for your case study (chosen firm is Amazon.com), you will gather information and data relevant to Amazon.com and its industry and use the core microeconomic principles you have learned in class to analyze the information and make a recommendation for Amazon.com. You will compose a 7–9-page research paper in which you will analyze the market and business data to explain how the core microeconomic principles impact the sustainability of Amazon.com, and your recommendation will suggest the actions the they can take to ensure success.
Specifically the following critical elements must be addressed:
IntroductionWork with your instructor to choose a firm (my firm is Amazon.com)that matches the following criteria: a publicly traded company operating in the U.S. market that is currently in business.
a) Outline the purpose of this paper and how it will inform your conclusion.
b) Summarize the history of Amazon.com, and provide an overview for what Amazon does and what goods/services it sells.
Explore the supply and demand conditions for Amazon’s product.
a) Evaluate trends in demand over time, and explain Amazon’s impact on the industry and thei company. You should consider including annual sales figures for the product your Amazons sells.
b) Analyze information and data related to the demand and supply for your firm’s product(s) to support your recommendation for the firm’s actions. Remember to include a graphical representation of the data and information used in your analysis.
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