13 Jun DESCRIBE THE MARKET STRUCTURE FOR AMAZON, AND ANALYZE HOW THIS AFFECTS AMAZONS ABILITY TO INFLUENCE THE MARKET.
Examine the price elasticity of demand for the product(s) that Amazon sells.
a) Analyze the available data and information, such as pricing and the availability of substitutes, and justify how you determine the price elasticity of demand for Amazons product.
b) Explain the factors that affect consumer responsiveness to price changes for this product, using the concept of price elasticity of demand as your guide.
c) Assess how the price elasticity of demand impacts Amazons pricing decisions and revenue growth.
Examine the costs of production for Amazon.
a) Analyze the various costs a firm faces, their trends over time, and how they have impacted your Amazons profitability.
b) Apply the concepts of variable and fixed costs to Amazon for informing its output decisions. For instance, analyze how different kinds of costs (labor, research and development, raw materials) affect Amazons level of output.
Explore
a) Discuss the market share of Amazon and its top competitors by providing details on current percentages for each firm and describing the trend over time. You might consider presenting the data graphically.
b) Analyze the barriers to entry in this market to illustrate the potential for new competition and its impact on Amazons future in the market.
c) Describe the market structure for Amazon, and analyze how this affects Amazons ability to influence the market.
Recommendation
a) Develop a recommendation for how Amazons can manage its future production by synthesizing the data presented.
b) Suggest how Amazons position within the market and among its competitors will allow it to take your recommended action.
c) Describe how the firm can sustain its success going forward by evaluating the findings from demand trends and price elasticity.
Milestones
the overall market for your firm.
Milestone One: Introduction ASSIGNMENT COMPLETE
In Module Two, you will submit a draft of the introduction (Section I) of your research paper, including all critical elements of Section I as listed above. In one to two pages, you will detail the purpose of the paper, summarize the history of the firm, and provide an overview of the firm. This milestone is graded with the Milestone One Rubric.
Milestone Two: Supply and Demand Conditions and Price Elasticity of Demand ASSIGNMENT COMPLETE
In Module Four, you will submit a draft of the supply and demand conditions (Section II) and price elasticity of demand (Section III) of your research paper, including all critical elements as listed above for each of those sections. Each of these sections should be one to two pages in length and should incorporate relevant data and supporting evidence. This milestone is graded with the Milestone Two Rubric.
Milestone Three: Costs of Production, Overall Market, and Recommendation ASSIGNMENT COMPLETE
In Module Five, you will submit a draft of the costs of production (Section IV), overall market (Section V), and recommendation (Section VI) of your research paper, including all critical elements as listed above for each of those sections. Each of these sections should be one to two pages in length and should incorporate relevant data and supporting evidence. This milestone is graded with the Milestone Three Rubric.
Final Submission: Research Paper ASSIGNMENT DUE 6/25
In Module Seven, you will submit your research paper. It should be a complete, polished artifact containing all of the critical elements of the final project. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded with the Final Project Rubric.
Deliverables
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