HOW DO THE ACADEMIC DEMANDS OF YOUR COURSE COMPARE TO YOUR EXPECTATIONS?

13 Jun HOW DO THE ACADEMIC DEMANDS OF YOUR COURSE COMPARE TO YOUR EXPECTATIONS?

CPIT Market Intelligence Survey

Write Survey Questions for Research project
CPIT Market Intelligence Survey
18-25 25-45 45+
1. Age

Male Female

2. Sex
3. In the last 5 years I have lived mainly:

Christchurch City
Eastern Suburbs Western Suburbs
Northern Suburbs Southern Suburbs
Canterbury Region
Waitaki District Kaikoura District
Hurunui District Selwyn District
Waimakariri District Ashburton District
Mackenzie District Timaru District
Waimate District

Rest of NZ Overseas
Full Time Part Time
4. What is your enrolment status?

5. Which program area are you enrolled in? (Mark as many as apply)

Applied Science and Allied Health Performing Arts Nursing Outdoor Education Computing/ICT
Trades Maori and Pasifika Studies Teacher and Adult Education Engineering Food, Hospitality and Travel
Business Broadcasting Art and Design Architecture Languages

Questions based on Motivators (Student)

6. What motivated you to pursue higher education? tick all the answers which apply to you.

To study a subject that really interests me Encouraged by family
To train for a specific type of job All my friends were studying
To improve my job prospects generally I enjoy learning and studying
I didn’t want to get a job right away I want to gain a qualification
Encouraged by teachers Other, please state below:

If you ticked more than one reason above, what was the most important reason

_______________________________________________________________

7. Why did you choose to go to CPIT? Remember, tick all the answers which apply to you.

Reputation of the CPIT Only place offering a subject I want
Reputation of the course /programme I wanted to live at home
Location I wanted to leave home
My friends were going to CPIT Didn’t get in to another institute
Recommendation of friend/relative Be part of Christchurch rebuild
Hands on learning Flexibility
Relationship with Industry Internships
Other, please state below:

If you ticked more than one reason above, what was the most important reason

_______________________________________________________________

8. Why did you choose the course / programme you are currently ?

Remember, tick all the answers which apply to you.

Attracted by course title Reputation of this course
Interest in the subject Advice of teacher/Careers adviser
Want to get a particular type of job Advice of family/friends
Want to get a well-paid job Other, please state below:

If you ticked more than one reason above, what was the most important reason

_______________________________________________________________

Questions based on Expectations (Student)
How does the workload at CPIT compare to your expectations?
much heavier

a bit heavier
about as I expected
a bit lighter
much lighter

How do the academic demands of your course compare to your expectations?
much harder
a bit harder
about as I expected
a bit easier
much easier

How does making friends at CPIT compare to your expectations?

much harder
a bit harder
about as I expected
a bit easier
much easier

How interesting is your course compared with what you expected?

far more interesting
a bit more interesting
about as I expected
a bit more boring
far more boring

My expectations about the amount of academic support available were…

much too high
a bit too high
about right
a bit too low
far too low

My expectations about the amount of non-academic support available were…
much too high
a bit too high
about right
a bit too low
far too low

My expectations about the expertise of my tutors / lecturers were…
much too high
a bit too high
about right
a bit too low
far too low

My expectations about the study habits I would need at CPIT were…
very accurate
quite accurate quite mistaken very mistaken

My expectations about the course content I would encounter were…

very accurate
quite accurate quite mistaken very mistaken

My expectations about the physical environment of CPIT were…
very accurate
quite accurate quite mistaken very mistaken

My expectations about the need to be an independent learner were…
very accurate
quite accurate
quite mistaken
very mistaken
My expectations about academic staff were…
very accurate
quite accurate quite mistaken very mistaken

My expectations about the teaching methods at CPIT were…
very accurate
quite accurate quite mistaken very mistaken
Lifestyle : please indicate the interests and activities in which you enjoy participating on a regular basis.

Bicycling Golf Physical Fitness/Exercise Running/Jogging
Rugby Snow Skiing Cricket Camping/Hiking
Fishing Hunting/Shooting Power Boating Horseback Riding
Sailing House Plants Children Needlework/Knitting
Flower Gardening Vegetable Gardening Sewing Crafts
Automotive Work Electronics Buy Pre-Recorded Video Home Workshop
Recreational Vehicles Listen To Records/Tapes/CDs Avid Book Reading Bible/Devotional Reading
Photography Home Decorating/Furnishing Attending Cultural/Arts Events Fashion Clothing
Foreign Travel Cruise Ship Vacations Travel In NZ Gourmet Cooking/Fine Foods
Coin/Stamp Collecting Collectibles/Collections Our Nation’s Heritage Real Estate Investments
Mutual Funds Entering Sweepstakes Casino Gambling Science Fiction
Dieting/Weight Control Science/New Technology Self Improvement Walking For Health
Community/Civic Activities Home Video Games Motorcycles Watch Cable TV
Moneymaking Movies On Multiplex Bar /Pub Fine Art/Antiques
Health/Natural Foods
Wines Stock/Bond Investments Wildlife/Environmental Issues
Watching Sports On TV Home Video Recording Car Other
Questions based on Stakeholders

Name of the Industry :

Whom do you prefer most to work in your industry ? mark against the most suitable response

Graduates with required qualifications and experience
Non graduates with specific qualifications
Non graduates with experience
Very interested
Quite a bit
Very little
Not interested

How much are you interested to appoint CPTI graduate employees in your Industry?
What would make you to hire a CPTI graduate to work in your industry?

Attitude and interest of the employee
Skills to perform the given task
Knowledge and experience in the selected field
Imitativeness of the employee
Ability to undertake responsibility
Quality and output of the work performed
Reliable and sincere

How efficient the employees graduated from CPIT are,in meeting the qualifications and requirements demanded by the emerging job markets?

Highly efficient in all areas of perfomance of work
Moderately efficient and requires special training to perform certain tasks.
Average perfomance and has to undergo further training programmes to achieve efficacy
Inefficient and cannot meet the requirements demanded by job markets

To what extent can the programmes offered at CPIT fulfills the requirements in the job market?

Highly effective and can completely fulfill the requirements
Partially fulfill the requirements and needs updating in all programmes according to the evolving trends in the job market
Fulfills only a few requirements which demands marked changes in the teaching – learning process
Totally ineffective and cannot meet the requiremens where there is complete revision of the educational system is needed.

What are the qualities have you noticed among the employees graduated from CPIT over other employees?
Leadership skills Undertaking responsibility
Critical thinking and problem solving ability Taking Initiative
Well disciplined Passionate about constant evolution and changes in the organization
Hard working Decision making capacity

How would you express the quality of performance of the graduate employee from CPIT?

excellent
Above average
average
Below average
Very poor

What we want to know
Target Markets
End goal:
We want to understand our student populations:
• Motivators
• Expectations
• Beliefs
• Lifestyles
• Likes and dislikes
How:
Also, please note the language used when collecting results
Motivators:
We want to know what exactly it is that drive our target market to do something. Is it seeing it somewhere, a friend telling them about it, “It’s easy” etc. or emotional motivators like the fear of missing out or a desire to be seen as independent.
Expectations:
We want to know what a CPIT’s students expectations are in relation to study and also specifically to CPIT. The same is for current students as well in terms of their expectations before they went into
study at CPIT and how this changed now that they are a student of ours
Beliefs:
We want to find out more about our target markets beliefs. These aren’t beliefs in terms of religion or underlying values but more in terms of stigmas and predispositions toward CPIT and studying in
general.
Lifestyles:
We want to understand the lifestyles of our target market in terms of what they do, where they
hang out, what they enjoy and any hobbies or interests they might have
Likes and dislikes:
We want to understand what our target market like and find cool as well as what they dislike and
what annoys them. The questions would need to be framed so that this would encompass some
everyday things as well as more study related or process related things.
Face to face information gathering
Who:
We want to target a cross section of the student population and general population making sure we
include all of these age groups:
• 18-25
• 25-45
• 45+
Stakeholders
End goal:
We want to have a good understanding of what industries CPIT graduates go into and therefore
identify key industry partners. We also want to create a profile of what employers expect of CPIT
graduates.
How:
Who are the key employers of CPIT graduates?
Profile
What do employers look for ina graduate vs. someone with no qualifications?
What extra is expected of a graduate?
How much weight is given to where a graduate has studied? (For example polytechvs uni)
Why wouldn’t an employer hire a graduate – in particular a CPIT graduate?
What would make an employer hire a CPIT graduate?
What would make an employer hire a CPIT graduate who had completed an internship with them?
Internet search and face to face information gathering
Who:
Industries related to CPIT subject areas.