13 Jun BRIEFLY EXPLAIN THE 10 OPERATIONAL AREAS IN OPERATIONS MANAGEMENT AND PROVIDE EXAMPLES FOR EACH ONE FROM THE COMPANY’S PERSPECTIVE.
Assume that you has been appointed as assistants for the Operations Manager for a new firm in the Middle East “Specialized in Logistics, cargo, loading, and freight”. You have been requested to do some research about some logistical and operational issues in the company and also the firm’s industry as a whole. The business is “Undersea Restaurant in Dubai) you can use imaginary yet rational figures.
IN EACH SECTION, YOU MUST ANSWER THE QUESTIONS PROVIDED IN A PARAGRAPH OR TWO. MAKE SURE YOU ANSWER ALL THE QUESTIONS
Structure of the project
Here is a basic structure for the project. Notice how I have given structure to the headings. I have numberedthem and I have used:
– CAPS and BOLD for the main headings
– Bold, for the subheadings and
– Bold and Italics for the sub-subheadings
1 INTRODUCTION TO THE STUDY [PAGE GUIDE FOR SECTION ONE IS ONE PAGE]
1.1 Background of the company
In this section you provide a brief background of the company.
1.2 Industry in which the company competes
In this section, you mention something about the industry in which the company operates. You can mention something about the location and if the company operates locally or internationally. You can also briefly mention something about the competition of the company as well as something about the company’s position in the market. For example, are they market leaders or not?
2 STRATEGY OF THE COMPANY [PAGE GUIDE FOR THIS SECTION IS ONE PAGE]
Which strategy is the company following? Is it a low cost, differentiation or response strategy? Why do you say so? Justify your answer. Remember that this will be the backbone of your analysis of this company. You will analyze the company (and all the following sections) on the company’s strategy. Eventually, you will have to say whether they are following their strategy or not.
3 OPERATIONAL AREAS [PAGE GUIDE FOR THIS SECTION IS ONE PAGE]
Briefly explain the 10 Operational areas in Operations Management and provide examples for each one from the company’s perspective.
4 PRODUCT AND SERVICE DESIGN [PAGE GUIDE FOR THIS SECTION IS ONE PAGE]
Discuss the various product designs that the company uses for its products or services. Where would you position the company’s products or services in their product life cycles and why do you say so? Is the company managing product design according to their selected strategy (low cost/ differentiation/ response)? What is the company doing to consider the effects of legal, ethical and sustainability considerations in the design of their products/services?
5 CAPACITY [PAGE GUIDE FOR THIS SECTION IS ONE PAGE]
How is the company managing its capacity? Explain your answer. Do they have enough capacity or do they need more capacity? What do they do if they need more capacity? Provide examples of short-term and long-term capacity planning. What is the difference? Is the company managing capacity according to their selected strategy (low cost/ differentiation/ response)?
6 FORECASTING [PAGE GUIDE FOR THIS SECTION IS ONE PAGE]
Briefly explain the different forecasting approaches and which approaches the company is using. Provide examples of the company’s forecasting techniques. Provide examples of the time horizons of the forecasts. If necessary, you can use subheadings to highlight this. If the information is too confidential (or there is not enough information available), I want you to be bold and explain to me which forecasting techniques they should be using and why you say so.
7 PROCESS SELECTION AND FACILITY LAYOUT [PAGE GUIDE FOR THIS SECTION IS ONE PAGE]
Distinguish between the different process types and facility layouts. Which process design is the company following? Explain this briefly. Is the company managing their process design according to their selected strategy (low cost/ differentiation/ response)?
8 LOCATION [PAGE GUIDE FOR THIS SECTION IS ONE PAGE]
Where is the company located? Explain your answer. Which factors did they consider (were present) when they made this decision? In your opinion, is this a good location? Why or why not? Does the location support their strategy?
9 CONCLUSIONS [PAGE GUIDE FOR THIS SECTION IS ONE PAGE]
In this section, you have to make some conclusions and recommendations to the company for the way forward. Based on the findings in the project, where do they see themselves in the future? Is the company following their selected strategy? What can you suggest to them? What recommendations can you make to them?
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