13 Jun DISCUSS THE CRITICAL ASPECTS OF PLANNING AND MANAGEMENT OF THE ACCOMMODATION SERVICE FUNCTION FOR A GIVEN HOSPITALITY OPERATION
Task B
Practical task Carry out research into occupancy and room revenue demonstrating your understanding of the key aspects of techniques to measure and maximise them. It should include: a) An explanation of revenue/yield management (ref. 4.1). b) An analysis of sales techniques used to promote and maximise revenue (ref. 4.2). c) An evaluation of the usage of forecasting and statistical data in the room division (ref 4.3). d) A description with calculation of performance indicators used to measure the success of accommodation sales (ref 4.4). The case scenario is as follow: The Five Seasons hotel located in Winchester has the following room breakdown for May Rooms Beds Occupancy 75 single rooms = 75 55 occupied 60 Twin rooms = 120 50 occupied by two people, 5 occupied by one person 80 Double rooms = 160 30 occupied by two people, 40 occupied by one person Total 215 Rooms 355 180 rooms let (260 sleepers) Assessment Criteria Met Evidence Feedback 1.1 discuss accommodation and front office services for different organisations 1.2 analyse the roles and responsibilities of a range of accommodation and reception services staff 1.3 discuss legal and statutory requirements that apply to rooms division operations 1.4 evaluate services provided by the rooms division in a range of hospitality businesses 2.1 assess the importance of the front of house area to effective management 2.2 discuss the key aspects of planning and management of the front of house area for a given hospitality operation 2.3 critically discuss the key operational issues affecting the effective management and business performance of the front office area for a given operation 3.1 assess the importance of property interiors and design to effective management 3.2 discuss the critical aspects of planning and management of the accommodation service function for a given hospitality operation 3.3 analyse the key operational issues affecting the effective management and business performance of the accommodation service function for a given operation 4.1 perform revenue/yield management activities to maximise occupancy and rooms revenue 4.2 discuss sales techniques that rooms division staff can use to promote and maximise revenue 4.3 discuss the purpose and use of forecasting and statistical data within the rooms division 4.4 calculate rooms division performance indicators to measure the success of accommodation sales
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