13 Jun WHY DOMESTIC OUTSOURCING IS LEADING AMERICAS REEMERGENCE IN GLOBAL MANUFACTURING
Marketing Strategy (Business Policy) Critique Paper – Why domestic outsourcing is leading Americas reemergence in global manufacturing
All article critiques must be typewritten, double-spaced, with 1” margins on all sides. Students will be graded on content, quality of analysis, ability to apply a critical perspective to the topic, grammar/punctuation and brevity.
Helpful Hints for Writing A Critique
If you are asked to write a critique of an article or an essay assigned by your professor, you analyze the reading, identify your personal reaction to it, and develop a clear, concise explanation of support for your reaction. Your knowledge of the discipline in which you are working is the basis on which you build the explanation. Successful critiquing begins with the CLOSE READING of the article.
First of all, for any type of journal article your critique should include some basic information:
1. Name(s) of the author(s)
2. Title of article
3. Title of journal, volume number, date, month and page numbers
4. Statement of the problem or issue discussed
5. The author’s purpose, approach or methods, hypothesis, and major conclusions.
The bulk of your critique, however, should consist of your qualified opinion of the article.
•Read the entire article, trying to identify the author’s main point. Underline any unfamiliar words as you read, but do not stop to look them up until you have finished reading.
•Look up the unfamiliar words, and then carefully and slowly read the article again. This time look for the ideas the author uses to support the main point.
•Summarize the article in your own words, using just one or two paragraphs.
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•Read the article one more time to analyze how the author has supported his or her ideas. Are there examples, facts, or opinions? What is the author’s bias? Are opposing arguments addressed competently? Are you convinced or unconvinced about the author’s main point? Why or why not? (You may agree with some points and disagree with others.)
Now that you have thoroughly read and analyzed the work, you are ready to plan how you will WRITE about it. The key is to identify what you want to say about the article.
Once you know what you want to say, follow this pattern:
•Introduction: Introduce the work by stating the author, title, and source along with the date of publication. Polish the summary of the work that you developed earlier and
add it to the introduction.
•Body: Use about three to five points to support your critique. The questions you answered as you read should serve as a guide to help you select your points. For example you can discuss
•the author’s credentials or lack of credentials
•the audience he or she aims at and the appropriateness of the vocabulary
•the amount and kinds of support used to back up his or her major ideas
•should some sections of the article be expanded, condensed or omitted?
•how the author handles any biases or opposing opinions
• have any ideas been overemphasized or underemphasized?
•the logic of the argument
•how the author’s ideas correlate with knowledge you already have
Use evidence from the work to demonstrate the point you are making. You can either paraphrase or quote directly. Also explain why the evidence supports your point.
Each of your paragraphs should include these three elements: your point, evidence from the work, and explanation of why the evidence supports your point.
•Conclusion: Here you can summarize your main points, restate your own opinion in fresh words, and discuss the success or failure of the author to convince the reader. Is his or her work significant? How does it impact readers?
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