13 Jun ANALYZE THE BUSINESS ENVIRONMENT
The Senior Partners would like to leverage this growth and are interested in developing and potentially opening a service or accommodation related business within the areas of recreational camps, vacation lodges, or tour operators.
Analyze the business environment (external analysis of the assigned industry) including the following:
Macro-environment these are broad trends shaping the national and international environment in terms of political, economic, social, and technological trends.
Micro-environment this is the operating environment or industry sector in which the firm competes. It addresses a range of issues such as suppliers, customers, competitive intensity, threat of new entry, and of substitute products.
Competitor analysis seek to understand the rival offers from other firms seeking to serve the same customers and to outmaneuver competitors with innovation and competitive moves.
Market analysis evaluate the current needs of todays customers and the emerging needs of tomorrows customers.
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