13 Jun An ad Case – Ad case studies have been on rise for the past decade due to the changes
Question
1. Help me to find an ad case.
Case requirements:
1. A real case (you need to provide at least one piece of evidence that you did not
make up the case, such as the URL link, or pictures of the ad, etc.)
2. From recent 5 years (Generally after 2010)
3. Has been released on at least 1 social media platform (Facebook ad, google ad,
virtual world ad, etc). You also can choose product placement. The goal is to
avoid any traditional media such as newspaper, television, radio, etc.
4. Has to be able to link to at least one issue we talked about this semester (ad
that involves children, elderly, minority, gender, any controversial products,
social responsibility, etc.)
2. Making proposal for conference
Hypothesis) famous events company in the UK hires you to work as a public
relations intern for the special events division. The company is interested in building
an innovative reputation in the U.S. for hosting a series of conferences on emerging
issues that can have an effect on the lives of Americans.
– What issue are you going to cover and who is going to attend this event?
– Why is this important financially? (numbers on the market size, etc.)
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