13 Jun CASE STUDY: THE JOURNEY OF THE CHAMBOURCIN
Wine Company of Virginia
For those of you who missed the beginning of the Vine’s story..
On a particularly harsh day in early November, William and Wendy Vine met at their favorite New York City restaurant in the West Village. Ordering a bottle of their favorite wine, the couple toasted their six-year wedding anniversary. William shared stories of his day spent trading on Wall Street and Wendy updated him about the latest book she had acquired for Random House. They were living their dream, but after days like today when the sleet made the city gray and cold, they started discussing whether it was time to make their move.
William and Wendy had long dreamed about moving south to Virginia because of the climate and their roots. William and Wendy met while William while visiting her brother at the University of Virginia while she was studying at Mary Baldwin College. They married at a local vineyard the following Spring in 1999. Was the time right to make their move? And because they certainly weren’t young (or rich enough) to retire, they needed to consider what they wanted to do to keep busy and build up their savings so that they could retire comfortably at some point.
The couple had considered many options for their move south and the start of their second career. Bed and Breakfasts were certainly an option, but it didn’t appeal to their sense of adventure or their ideas for sustainability and contributing to the community. Farming held appeal, but as vegans, livestock was out and they wanted something that felt special. As their discussion continued they kept returning to a really wild idea – what about wine?
They ordered another bottle of their favorite wine and thought of the possibilities. William and Wendy decided that they might be ready to make the move, but first they needed to do more research. Since Wendy was the research maven of the pair, she volunteered to look at some of the issues that were specific to the wine industry. And since it would take some time to be ready to leave the city, Wendy agreed to have all the research complete by the end of the month so they could decide by the end of the year.
In early December, the couple met after work at the same restaurant and once again ordered their favorite bottle of wine. Wendy reached into her bag and pulled out two copies of a bound report on the feasibility of their dream. William was a little surprised that Wendy was giving a formal presentation but he knew how important this decision was for them both.
And for everyone, yes, the Vines are back in part 2 of the Chambourin Wine Company Saga and it is your job to help them once again! Good luck!
FINAL EXAM CASE STUDY Spring 2018 – BUAD523 The Consumer
To recap, your last consulting job wrapped up in the early fall. At the time, Wendy and William Vine had expressed their thanks for your work as a B Corporation consultant analyzing the possibilities surrounding social responsibility in the wine production value chain as the Vines considered opening Chambourcin Wine Company.
You’ve remained in touch with the Vines but there hasn’t been any additional contact since your last consultant engagement.
It’s a chilly Thursday night (what a Spring!) and because you are off on Friday, you are considering what to do with the long weekend coming up. After pouring yourself a glass of Pinot Grigio, you notice that your phone is going crazy.
You are surprised to see that Wendy Vine is forwarding a series of messages that appear to be from William. The phone rings and it’s Wendy asking for your help by hiring you again as her B Corporation consultant. She explains that she is in New York City and William is visiting a few vineyards in Virginia to check on Chambourcin’s potential competition and has found some disturbing news.
William has run across some local news about a company named Chambourcine Wines. It appears that Chambourcine has been exposed as adding aspartame to their line of wine coolers which they had previously labeled as 100% organic. The local television station is promoting an explosive investigative report (it is sweeps week after all!) about Chambourcine as the local station’s privately sponsored laboratory analysis has turned up elevated levels of sulfites in the wine, despite the fact the company president denied using both sulfites and aspartame when cornered on camera in front of his home.
To make matters even worse, it appears as if Chambourcine Wines has sold their client list to a local liquor store chain that has had its computers hacked. Wendy and William are worried that the public is going to confuse Chambourcine Wines with their own Chambourcin Wine Company and they want your help immediately.
Assignment:
You have been asked to help the Vines craft a response to the problems discussed as they relate to the class topics of fair marketing, health and safety, sustainable consumption, customer service and support, data protection, and privacy. As you are at home for the weekend, you only have access to the B Corporation Handbook and your choice of any 3 scholarly peer-reviewed journal articles (no more and no less) to formulate your response, including a video message.
You need to create:
A Powerpoint Presenatation to persent a 6 to 8 minute video response that includes
The key differences between Chambourcin Wine Company and Chambourcine Wines.
A review of the organic ingredients in Chambourcin Wine Company’s products with an emphasis on sustainability.
Highlights of the policy how Chambourcin is going to safeguard any customer data from hacking.
A press release (250 to 400 words) explaining why Chambourcin Wine Company is superior to Chambourcine Wines without violating any fair marketing practices.
A transcript of your video message including citations and a reference list.
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