13 Jun BRANDING STATEMENTS
When you submit your project, your work will be evaluated using the competencies listed below. You can use the list below to self-check your work before submission.
1.1: Organize document or presentation clearly in a manner that promotes understanding and meets the requirements of the assignment.
1.4: Tailor communications to the audience.
1.5: Use sentence structure appropriate to the task, message and audience.
1.6: Follow conventions of Standard Written English.
2.2: Locate and access sufficient information to investigate the issue or problem.
PART 2
Now that you’ve analyzed the situation, you can start on your branding statement.
See Branding Statements for some resources and tips to create your statement. Draft a personal branding statement of 200 words or less. Edit for clarity and conciseness. It should be error-free as the representation of you!
My background is I’m an aviation fuel’s mechanic. I test fuel, use machines to clean fuel, and ensure the fuel is good to go to be put into aircraft for a safe flight. I need this turned into a branding statement.
Branding Statements
Individuals, like companies, can benefit from establishing a branding statement that captures their unique qualities. Your personal brand statement is a representation of your stated value to a future employer. Rather than creating a long list of your expertise in various functional areas, a brand statement should instead outline the skills, strengths, attributes, and other defining characteristics that distinguish you from others.
Think of the branding statement as a statement about who you are and what you want to be known for. You might find this exercise difficult, because it requires you to be bold and focus on your own personal attributes and strengths—and learning what is exceptional about you. Still, this is an important task to complete, because doing so will allow you to more clearly define and communicate to others what you do, how you do it, and for whom.
To get started consider creating a short list of your one-of-a-kind attributes. Ask yourself questions like these:
What problems do I know how to solve?
What is unique about my approach?
Who is the target audience for my particular skill set?
Focus on keeping your statements short and sharp. Use your authentic voice and know that you will likely revise your statement at least once or twice a year as you continue to build and develop expertise and refine the scope of your work.
Examples of Personal Branding Statements
The following are examples of good branding statements:
“Driven point person with skills to help large companies reduce the cost of their employee benefits programs without impacting benefit levels. Employs a deep understanding of the health care system to manage this critical issue for clients. A strategy for a recent client saved the company over $800,000 in just six months. Value and service.”
“Passionate humanitarian with commitment to equal access to resources through the development of food security and water projects. Skilled in program management and project development with expertise in nonprofit administration, board and volunteer development, marketing, and human resources management and staffing.
“Senior Biotechnology Project Manager leveraging expertise in biotechnology, engineering, and project management. Steers development of biologic maps, cross-sections, and proposal preparation. Drives customer-focused solutions and delivers insight on current industry issues/trends to fortify retention and satisfaction levels.”
“Talented educational leader with teaching and administrative experience, as well as proficiency with technology in the classroom. Serves students with diverse backgrounds and abilities as teacher and mentor. Possesses special expertise in flipped classroom for accelerated learning. Experienced working in public as well as private educational settings.”
“Financial Planning and Analysis Manager improving capital structure, shareholder value, and business growth. Adept in uncovering financial and operational performance trends, devising corrective actions, and reducing corporate outlay. Sharp and focused on planning.”
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