14 Jun CREATE A PLAN FOR THE COLLECTION OF PRIMARY AND SECONDARY DATA FOR A GIVEN BUSINESS PROBLEM
Scenario: Grocery Ltd
In business, good decision making requires effective use of information. A Sales Director of Grocery Ltd, the recently established mass retail business in Dubai, seeks information on the grocery market in Dubai in order to make several important business decisions. He appointed you as his consultant to analyse relevant market data/ information and deliver a professional report based on your findings.
Grocery Ltd operate several grocery stores in Dubai; all stores were established four years ago. During the past two years the company’s turnover was growing at rates below the market average. The Sales Director is convinced that the major problem is inability of Grocery Ltd to build customer loyalty. The grocery stores offer a wide variety of food and non-food merchandise and are located in the mid-income residential neighborhoods where other competing stores also operate. Grocery Ltd do not currently run any discount or loyalty programmes. The Sales Director proposes the launch of private label foods (store brands) and home delivery shopping option.
(1) Your role as the consultant will involve investigation into current and possibly future consumer behavior and attitudes of grocery shoppers in Dubai. Based on your findings you will need to suggest the improvement opportunities to Grocery Ltd in order to boost their sales and retain customer loyalty.
(2) The Sales Director also asked you to evaluate the statistical relationship between the average monthly household income and monthly household grocery spending in Dubai market for the purposes of internal decision making.
Higher National Diploma in Business Management
In order to meet all the learning outcomes (L01-L03) you will be required to:
LO1: Be able to use a variety of sources for the collection of data, both primary and secondary
1.1 – Create a plan for the collection of primary and secondary data for a given business problem
1.2 – Present the survey methodology and sampling frame used
1.3 – Design a questionnaire for a given business problem
LO2: Understand a range of techniques to analyse data effectively for a business
2.1 – Create information for decision making by summarising data using representative values
2.2 – Analyse the results to draw valid conclusions in a business context
2.3 – Analyse data using measures of dispersion to inform a given business scenario
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