14 Jun COMPARE AND CONTRAST SIMILARITIES AND DIFFERENCES IN DISTRIBUTION STRATEGIES FOR ONLINE VERSUS BRICK AND MORTAR BUSINESSES.
Define what a distribution channel is and discuss why it is important to the marketing process.
· Discuss the differences between direct and indirect distribution channels.
· Introduce the article and its author(s) and give a brief summary of its core message(s).
· Analyze the relationship distribution channels have to maintaining a satisfied target market.
· Compare and contrast similarities and differences in distribution strategies for online versus brick and mortar businesses. Use examples from a company you admire or your own work life examples to illustrate your points.
· Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution.
Cite a minimum of two peer-reviewed sources with one being the article from the University Library.
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