14 Jun Question Alva Group. (2017) CEO Re
Question
Alva Group. (2017) CEO Reputation vs. Corporate Reputation. Retrieved from: http://www.alva-group.com/en/case-study/what-is-the-relationship-between-ceo-profile-and-corporate-reputation/
Consider and discuss the following:
How important is the reputation of a business?
Is it better to have the reputation of being powerful or of being fair/flexible? For example, do you want to be insured by a company that always wins, or by an insurance company that is willing to allow the benefit of any doubt?
How important is CEO’s reputation to the reputation of the business itself?
Goodwill is the technical word for the asset of a company being worth more than the sum of its parts. How would you measure the Goodwill of a company in dollar figures?
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