14 Jun DISCUSS THE IMPORTANCE OF COMPETITIVE ADVANTAGE AND WHY UNDERSTANDING THE COMPETITION IS IMPORTANT.
Discuss the importance of competitive advantage and why understanding the competition is important.
Explain the concept of a competitor analysis.
Construct a brief competitor analysis that will provide information on competitors in your area, their strengths and weaknesses, and their possible strategic moves.
Identify and discuss obstacles that might hinder your ability to conduct an effective service area competitor analysis.
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