COMPANY: Chick Fil A & Expansion Into India

16 Jun COMPANY: Chick Fil A & Expansion Into India

Question
COMPANY: Chick Fil A & Expansion Into India

Foreign Market Entry Project Guidelines

The purpose of this exercise is for each group to connect the materials learned from the course with the real-world and on-going events in the marketplace. The group will choose an American company and a foreign country for which the group researches and analyzes information from various sources to write a strategic plan. Your company is pursuing international growth. This may be the company’s first international move, or one in a series (as determined by the group). The proposal should offer final recommendations to the board based on a comprehensive analysis.

COMPANY: Chick Fil A & Expansion into India

Components of the Project

· Part 1. Executive summary (around, NOT shorter than, 1 page)

o = Summarizes a longer report or proposal in such a way that readers can rapidly become acquainted with a large body of material without having to read it all. It usually contains a brief statement of the problem or proposal covered in the major document(s), concise analysis and main conclusions. It is intended as an aid to decision-making by managers and has been described as the most important part of a business plan.

· Part 2. Background information

o Brief company information (Briefly)

o Purpose of international expansion

· Part 3. Assessment of the business environment in the country

o Justify your choice of country.

o Some examples of information you may want to include are:

§ Size of the market, growth potential

§ Infrastructure

§ Cultural differences

§ Availability of key resources (e.g., production inputs, human resources, key suppliers)

§ Other entry barriers (e.g., trade barriers, regulations)

§ Target market & characteristics of customers

§ Competition

· Identify a few major competitors.

NOTE: You don’t have to include all of the above information. Focus on only the elements which are relevant and directly related to the company.

· Part 4. SWOT

o Based on the business environment assessment (Part 2), identify the key business opportunities and challenges, and explain how you can take advantage of the opportunities and cope with the challenges.

o Core competencies & strengths that can help your company outcompete your major competitors in the country.

o Your weaknesses that place your company at disadvantage relative to your major competitors in the country

· Part 5. Market entry strategy ( 2 ppl split)

o Specific components of this sections include:

§ Foreign market entry mode selection

· Justify your choice of entry mode

§ Choice of local partner (if necessary)

· e.g., Export management companies (EMCs), agents, distributors, joint venture partners, strategic alliance partners, franchisees, and/or licensees

§ Product/service

· Adapt or standardize?

· If adapt, why, what, and how much?

§ Manufacturing

§ Pricing

§ Logistics

§ Distribution channel management

§ Financial projections

· Major sources and use of funds

· Projected sales, profits, and break-even point (BEP)

o Choose (an) entry mode(s) from the following options (you can choose more than one if necessary):

§ 1. Exporting

· Direct or indirect

§ 2. Acquisition

· Include “What company and why?” → This is my part

§ 3. Greenfield investment

· Include “Where to set it up and why?”

§ 4. Joint venture

· Include “Whom to partner with and why?”

§ 5. Licensing

· Include “On what conditions?” & “How are you going to minimize risks?”

§ 6. Franchising

· Include “On what conditions?” & “How are you going to minimize risks?”

§ 7. Strategic alliance

· Include “Whom to work with and why?”

NOTE: Explain in detail why you have decided to use the entry mode and how it fits your overall business strategy in the market.

Evaluation criteria

· Depth of analysis

· Thoroughness of analysis

· Organization

· Consistency

· Accuracy

· Relevance of the materials

· Clear & effective communication

· Critical perspective

· Quality of recommendations

· Creative & Interesting

Requirements

· The paper must be around 4 pages in length (single-spaced; 12-point font size; including figures, tables, etc., but NOT including references). APA Style