16 Jun Phase 3 – Single focused goal
Question
Phase 3 – Single focused goal
Step 1: Begin with root cause analysis:
1. What is important to user?
2. Now ask why it is truly important to them 5 times, from broad to narrow.
3.
·
· Why? ——————————?
· Why? ————————?
· Why? ——————?
· Why? ————-?
· Why? ——-?
4. What is your Key Insight (What did you determine)
5. What is the Root Cause?
Step 2:
Use your root cause analysis to choose your Single Focused Goal (SFG). The SFG will be both the impetus behind the social experience you build as well as the lens through which your impact will be measured. Some helpful questions to ask yourself while coming up with goal:
1. What actions does the SFG goal inspire?
2. How does it affect real people (persona you are targeting)? Minimizing gaps? Creating memorable experiences?
3. Makes their experience more pleasurable because they already understand and know what to expect from the menu.
4. Does it align with your brand’s mission and vision?
5. How will you measure it?
Step 3:
After developing your Root analysis is time to establish your objectives. Develop your HOW and Why Framework chart. Start with overall objectives and work your way down to the strategic and tactic techniques you will use to reach these objectives. (Refer to Week 8 slides to help you develop your slide.
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