16 Jun PRESENT THE SURVEY METHODOLOGY AND SAMPLING FRAME USED
Guidelines.
Task 1
Task 1.1
Identify the problem for the research Facelift Ltd need to conduct for the given business scenario i. e office furniture merchant diversifying into home furniture segments.
Identify the different sources for primary and secondary data collection for the proposed study.
Recommend how you should collect primary and secondary data.
Your answer should be presented in a report format.
Task 1.2
Provide the justification for each method you recommended for your research. Evaluate each method in line with the business context
Task 1.3
Prepare a set of questions you need to ask to your target respondents in order to obtain data relevant to your research explained above.
Use the nominal and rational scales as appropriate to design the questionnaires.
Learning Outcomes
Assessment requirements. To achieve each outcome a learner must demonstrate the ability to
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LO1
Be able to use a variety of sources for the collection of data, both primary and secondary
create a plan for the collection of primary and secondary data for a given business problem
present the survey methodology and sampling frame used
design a questionnaire for a given business problem
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