17 Jun HOW DOES YOUR PRODUCT DO THE FOLLOWING?
I have attached the questions in two files
Deliverables (please edit document and type in answers)
Name: Hassan Alnakhli
1. Is your product being marketed as an information system? If so is that really true? Why or why not?
2. How were the five components of an information system identifiable in the sales literature and what did the literature say about each of these components (enter N/A on missing items)?
Hardware
Software
Data
Procedures
People –
3. How does your product do the following?
Enhance existing products
Differentiate itself from other products
Lock in customers
Raise barriers to market entry
Increase profit margins by decreasing costs and decreasing errors
4. Which of the four quadrants identified by Porter in his four competitive strategies best describes your case and why?
Cost
Differentiation
Industry-Wide
Focus
5. Try to imagine how the manager of a company that is considering whether or not to purchase your product would react to your literature. In roughly two paragraphs summarize the answers you decided on from questions #3 and #4 with this perspective in mind focusing on the advantages and disadvantages of the system.
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