18 Jun HOW MIGHT CAMPBELL APPLY SOME OF THE CONCEPT GENERATION TECHNIQUES DISCUSSED IN THE TEXT?
Assignment 1 Major Paper (individual): Students have to write reports which evaluate some aspects of product development or management used by different companies, assigned by the lecturer.
Due date: 04/09/16
Submission date: 04/09/16 (23:00-Sunday) (The assignments are to be submitted via Turnitin in LEO before 11pm on 19th of September 2016. Please make sure you acknowledge in your reference list all of the sources of information, images, videos etc., that you use. You can submit drafts via Turnitin as many times as you want before the deadline. Submission date and time will be based on your Turnitin record. Warning: It may take up to 24 hours for Turnitin to return an updated originality report. Late projects will be penalised at a rate of 10 per cent per ACU policy (Saturday and Sunday each count as one day). Assignments received more than three calendar days after the due or extended date will not be allocated a mark. The following is a set of short questions that require the student to check out one or more sites related to some aspect of product development or management.
Campbell Soup (www.campbellsoup.com): Check out Campbell’s newest products. How does Campbell appear to generate ideas for its new products? How might Campbell apply some of the concept generation techniques discussed in the text?
Industrie (www.industrie.com.au): Check out Industrie’s newest products. How does Industrie appear to generate ideas for its new products? How might Industrie apply some of the concept generation techniques discussed in the text?
R.M. Williams (www.rmwilliams.com.au): Check out R.M. Williams’s newest products. How does R.M. Williams appear to generate ideas for its new products? How might R.M. Williams apply some of the concept generation techniques discussed in the text?
Morton Salt (www.morton.com): Check out Morton’s newest products. How does Morton take one of the most mundane of products, salt, and seemingly generate a never-ending supply of new products?
New Pig Corporation (www.newpig.com): New Pig is a very innovative firm in the business of industrial spill cleanup, and an Outstanding Corporate Innovator award
2 winner. Check out their range of products and services, and their newest products. How would you say they generate new product concepts?
IDEO (www.ideo.com): What services are provided by IDEO? How does a firm like IDEO constantly generate innovative new ideas and concepts? Judging from the website, what seems to keep a firm like IDEO creative?
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