18 Jun SUGGESTS HOW THE PRODUCT SHOULD BE SOLD
Writing a Formal Report (9)
Step 1 Perform some research.
Select a fairly inexpensive product that you currently own, and a country that you’re not very familiar with. The product could be a moderately priced watch, radio, or other device. Now imagine that you are with the international sales department of the company that manufactures and sells the item and that you are proposing to make it available in the country you have selected.
The first step is to learn as much as possible about the country where you plan to market the product. Check almanacs, encyclopedias, the Internet, and library databases for the most recent information, paying particular attention to descriptions of the social life of the inhabitants, their economic conditions, and cultural traditions that would encourage or discourage use of the product.
Step 2 Write a one-page (250-word) formal report.
Use a word processor to write a report that does the following:
Describes the product you plan to market abroad
Briefly describes the country you have selected
Indicates the types of people in this country who would find the product attractive
Explains how the product would be transported into the country (or possibly manufactured there if materials and labor are available)
Recommends a location for a regional sales center
Suggests how the product should be sold
Your report is to be submitted to the chief operating officer of the company, whose name you can either make up or find in a corporate directory. The report should include your conclusions (how the product will do in this new environment) and your recommendations for marketing (steps the company should take immediately and those it should develop later).
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