18 Jun MKT 441 Entire Course SOLUTION A+
MKT 441 Week 5 Customer Flow and Revenue Presentation
Scenario: Select a Fortune 500 company of your choice, and look for ways to increase customer flow and revenue for the business. The company leaders have hired you to be the company’s market research consultant.
Prepare a 7- to 10-slide Microsoft® PowerPoint® presentation, with speaker notes.
Address the following in your presentation:
§ Provide four facts about the company using descriptive statistics.
§ Conduct market research to determine additional business opportunities.
§ Recommend two marketing strategies based upon the additional secondary research you conducted.
Format your presentation consistent with APA guidelines.
Click on the Assignment Files tab to submit your presentation.
MKT 441 Week 4 Using Descriptive Statistics In Marketing
Resources: The Market Research Toolbox, Ch. 11, The Market Research Toolbox, Ch. 14, and 15-minute Oil Change Data Set
Scenario: An oil change company is looking for ways to increase customer flow and revenue for the business. The company leaders have hired you to the company’s market research consultant.
Using raw data, determine two descriptive statistics regarding the oil change company that can be used to attract customers.
Write a 525- to 700-word paper in which you:
§ Explain the descriptive statistics determined and their direct use in attracting customers.
§ Analyze additional information needed to develop a better marketing strategy.
§ Assess how you would collect this additional information.
Format your paper consistent with APA guidelines.
Click on the Assignment Files tab to submit your assignment.
MKT 441 Week 4 Market Research Implementation Plan: Final Plan
Write a 525- to 700-word Market Research Implementation Plan based on the scenario you selected in your Week 2 Learning Team Assignment: Market Research Implementation Plan: Problem Identification and Project Outline.
Continue and revise the previous paper to address the following in your plan:
§ Describe your business scenario.
§ Explain secondary market research concerning and applied to the selected scenario.
§ Discuss the research design used in your project, such as qualitative, quantitative, or mixed.
§ Develop at least one data collection instrument to address your market research scenario.
§ Recommend sampling procedures for the implementation of the instruments.
§ Create figures and tables to demonstrate marketing information.
§ Develop a timeline for implementation
§ Create an Executive Summary to place at the beginning of the plan.
Format your paper consistent with APA guidelines.
Click on the Assignment Files tab to submit your assignment.
MKT 441 Week 3 Instruments with Various Measurement Scales Worksheet
Complete the Instruments with Various Measurement Scales Worksheet.
Click on the Assignment Files tab to submit your worksheet.
Instruments with Various Measurement Scales Worksheet
Describe in no more than 350 words a business situation of your choice where market research can influence decision making.
Create six questions for a questionnaire or interview using at least three of the following measurement scales:
§ Nominal
§ Ordinal
§ Interval
§ Ratio
§ Unidimensional
§ Multidimensional
Type of Measurement
Question
Determine in 525 to 700 words the best sampling procedure.
MKT 441 Week 2 Market Research Case Study Analysis
Complete the Market Research Case Study Analysis Worksheet.
Click on the Assignment Files tab to submit your worksheet.
Market Research Case Study Analysis
Describe a business situation in 175 words where market research can influence decision making.
Select three research methods from the following list:
§ Primary
§ Secondary
§ Qualitative
§ Quantitative
§ Mixed
Analyze each selected research method in 175 words as it relates to your selected business situation.
Research Method
Analysis as related to business situation
Compare the use of observational versus experimental research for the business situation in a total of 350 words.
Pros
Cons
Observational Research
Experimental Research
Explain in 175 words which type of research method would work best for the selected business situation.
MKT 441 Week 3 Market Research Implementation Plan: Research Design
Write a 525- to 700-word paper in which you examine the applicability of different marketing research tools to the scenario that you selected in your Week 2 Learning Team Assignment: Market Research Implementation Plan: Problem Identification and Project Outline.
Address the following in your paper:
§ Describe your business scenario.
§ Explain secondary market search considerations and apply them to the selected scenario.
§ Discuss the research design used in your project, such as qualitative, quantitative, or mixed.
§ Develop at least one data collection instrument to address your market research scenario.
Format your paper consistent with APA guidelines.
Click on the Assignment Files tab to submit your assignment.
MKT 441 Week 2 Market Research Implementation Plan: Problem Identification and Project Outline
Select an organization with which you are familiar. This organization is the basis for your Market Research Implementation Plan.
Obtain your instructor’s approval for this organization before beginning this project.
Select a scenario from the following list:
§ An organization is planning to introduce a new product or service in another country.
§ An organization is considering introducing a new product or service.
§ An organization is considering launching a new business unit.
§ An organization is considering pursuing a new geographical market.
§ An organization is considering adjusting the pricing of an existing product or service.
§ An organization is considering enhancing an existing product or service to meet expanding customer needs.
§ An organization wants to evaluate its perceived customer service.
Write a 525- to 700-word detailed outline of your Market Research Implementation Plan in which you address the following:
§ Describe your selected organization and scenario.
§ Based on your selected scenario, identify the detailed areas in which market research is needed – such as population, target market, and per capita – and describe their importance to the organization in the selected scenario.
§ Develop an outline with headings and a brief paragraph for each of the sections that you anticipate having in your final Market Research Implementation Plan. You may decide to change these sections in future weeks.
Format your outline consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
MKT 441 Week 1 The Importance of Market Research
Select a Fortune 500 company in which you are interested.
Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected company’s management team.
Address the following in your paper:
§ Define market research.
§ If your selected company uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the company using the provided template.
§ If your selected company does not currently use marketing research, describe the different types of marketing research that would be beneficial to the company.
Format your paper consistent with APA guidelines.
Click on the Assignment Files tab to submit your assignment.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.