18 Jun HOW MANY DIFFERENT SIZES?
In a paper of not less than 5 pages: (20 points) Evaluate the range of products and product categories and draw conclusions about the marketing orientations of particular brands/companies based on what you Önd. (15 points) Select an individual brand in one of the above categories. Evaluate the range of the brand’s products (i.e. Doritos) and discuss the objectives, product category, and product line strategy for the selected brand. (15 points) Identify, deÖne, and evaluate the selected brand’s promotional activity, if any. INTRO to MARKETING STRATEGY – FALL 2015 EXTRA CREDIT This project is worth a maximum of 50 points and is due no later than at the Final Exam. APPLICATION EXERCISE Understanding the differences among the various marketing management philosophies is the starting point for understanding the fundamentals of marketing. You may be convinced that the market orientation is the most appealing philosophy and the one best suited to creating a competitive advantage. Not all companies, however, use the market orientation. And even companies that follow it may not execute well in all areas. Activities 1. Visit your local grocery store and go through the cereal, snack-food, and dental hygiene aisles. Go up and down each aisle slowly, noticing how many different products are available and how they are organized on the shelves. 2. Count the varieties of product in each product category. For example, how many different kinds of cereal are on the shelves? How many different sizes? Do the same for snack food and toothpaste. 3. Now try to Önd a type of product in the grocery store that does not exhibit such variety. There may not be many. Why do you think there are enough kinds of cereals to Öll an entire aisle (and then some), but only a few different types of, say, peanut butter? Can this difference be explained in terms of marketing management philosophy (peanut butter manufacturers do not follow the marketing concept) or by something else entirely? Assignment In a paper of not less than 5 pages: 1. (20 points) Evaluate the range of products and product categories and draw conclusions about the marketing orientations of particular brands/companies based on what you Önd. 2. (15 points) Select an individual brand in one of the above categories. Evaluate the range of the brand’s products (i.e. Doritos) and discuss the objectives, product category, and product line strategy for the selected brand. 3. (15 points) Identify, deÖne, and evaluate the selected brand’s promotional activity, if any.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.