19 Jun Discussion -Customer Centric Relationships, Create Advocates, and Influence Your Customers
Textbook for this module: Customer Centric Marketing: Relationships, Create Advocates, and Influence Your Customers
Aldo Cundari, the author of this book, provided us with questions for you to address as reflection of what you have learned from reading his book.
This book is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. This book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them.
The new purchasing journey has created a whole new set of customer touch points with unique needs, and has identified key activity areas that drive success or failure in the marketplace. This guide helps you sort it all out, and make your organization rise to the top.
Answer the following question and then pick two of the four following the question:
Cundari addresses the change from a product driven model to a customer driven model. What does he mean by that?
After answering that question address two of four below from your reading in the book:
- Define the new customer-purchasing journey
- Define strategies to identify and influence the new consumer
- Strategies to engage, nurture, and utilize brand advocates to spread your message
- Identify the strategies to position an organization to win in the new marketplace
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