20 Jun Short Cases / Discussion Memo – Business Strategy
The memo should answer the Discussion Assignment question. In addition, they should apply concepts from the readings. Your answer should be logical and supported by facts from the case or facts you research on your own. Do not present a summary of the case, but instead offer a well-supported evaluation using case information and incorporating concepts from the readings. Remember to cite any work that is not your own.
These memos are to be approximately 1 page in length, single-spaced with minimum 10-point font. They are to be submitted on Turnitin. Read all three files that attached below and answer the following questions.
Discussion assignment: Since going public, Live Nation has struggled with profitability. What did Live Nation hope to gain by first threatening to end its contract with Ticketmaster and subsequently merging with Ticketmaster? Why did its merger with Ticketmaster not solve Live Nation’s problems?
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