21 Jun IDENTIFY YOUR SOURCES IN A PROFESSIONAL MANNER: AUTHOR, TITLE, DATE, PUBLICATION.
Case Number 4:
Your company may be acquired by a larger organization. Management’s initial reaction was negative. But, many shareholders like the idea. You have been assigned a task by senior management. You must establish a value for your company. Look at market capitalization, trends in sales and profit, retained earnings and other relevant financial considerations. The value must be expressed in dollars and must be specific.
After you establish a specific value that management is likely to accept, recommend a specific premium for the purchase of stock currently issued by your company. Make a case based on the premiums offered by other acquiring companies. Be relevant. Avoid opinion. Your job is to convince management at your organization that they can make a reasonable case for the value and premium if an acquisition becomes likely. Note that your job is not to recommend that the company should or should not be acquired.
The company you work for will be Lear
Directions for a good case study:
1. Be specific. Identify the parent and the target. Study and discuss the market capitalization and overall health of both companies. This is a finance course. Use specifics – actual sales and profits. Identify market penetration, etc.
2. Use the Problem-Solution-Benefits approach. This means a short description of the problem, full analysis based on research, a short discussion of the benefits of your solution.
3. Use the Wall Street Journal. See what they say about both companies and the industry they are in.
4. Do not use Wikipedia. Identify your sources in a professional manner: author, title, date, publication.
5. Think of yourself as presenting to senior management. This means high quality analysis. No undocumented opinions.
6. Make your recommendation based on facts and analysis. Remember this is a finance course, not marketing. Your reader wants to know why this makes sense – in dollars.
7. Papers that are not acceptable for an MBA-level grade will be returned. The paper must be turned in within two weeks, following the directions provided to the student.
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