04 May WHAT ARE THE ADVANTAGES AND DISADVANTAGES OF ONLINE MARKETING?
Read the theory behind online marketing and consumer behaviour (see below for more specific criteria)*
Step 5: Experience the online services so as to make your observations and keep some notes
Step 6: Write together with your partner the assignment. You should not be descriptive rather theoretical and critical. This is why you are strongly advised to use the academic literature on online marketing, and consumer behaviour.
Step 8: Submit your assignment
*Your analysis should include a theoretical framework. You need to include:
What is your company doing to grab the attention of its audience
Why they decided to use this tool?
What are the advantages and disadvantages of online marketing?
Who are those customers who subscribe themselves (i.e. Generation C?)
What are their characteristics?
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