04 May DESCRIBE THE SUBJECT(S) COVERED BY THE MAGAZINE AND SUMMARIZE THE CONTENT.
For your first paper, choose a magazine which you read regularly or one which you wish to discover more about. Choose a current issue for your sample. Analyze (or deconstruct), discuss, and evaluate the cultural values or “stories” you find in the magazine following the format set out below. Bring to your analysis (or deconstruction) any of the theoretical insights or critical approaches from the class and the textbooks which seem appropriate. Discuss how the magazine as text communicates those values and evaluate both the general cultural significance of the magazine and the quality of the values.
In analyzing your magazine, cover the following ground:
1. Check the current Writers Market description of your magazine and check the magazines website if it has one. These steps may or may not be helpful in completing some of the other steps but can be a useful first step.
2. Describe the format–for example, size, lay out, paper, regular features and departments, in general anything descriptive of the way in which the magazine is put together.
3. Describe the magazines audience as best you can determine both in demographic terms and in terms of interests and attitudes.
4. Describe the subject(s) covered by the magazine and summarize the content.
5. Describe the advertising both in terms of what is being advertised and how it is being advertised—as well perhaps, what is not being advertised.
6. Taking all of the above into account, analyze the cultural values, the cultural stories, and ideologies, suggested by the magazine.
7. Draw a general conclusion in which you discuss and evaluate (that is, argue a critical claim about) the worth and the significance of your magazine and the values you discovered for popular culture.
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