22 Jun Jetblue Airways, should the
Jetblue Airways, should the corporate communications team at JetBlue have arranged for CEO David Neeleman to appear on the national television news and talk show circuit following the crisis? What might be the potential benefits and risks to the companys repuatuation? Please see the Jetblue case study (uploaded). The casestudye begins on page 102. The name of the textbook is below.
Argenti, P.A. (2013). Corporate communication (6th ed.). Boston, MA: McGraw-Hill/ Irwin. ISBN: 9780073403175.
Answer:
I am required to conduct research using the schools library to respond to the question. I will find 4 articles by 4 different authors to help you answer the question above. All of the articles I provide will have been published within the past 5 years. An answer to the question must be based upon a full analysis of the research and must be fully grounded in the research. Compare and contrast at least 4 articles I provide you, all four of which must be utilized in your answer. You pick the four that are most appropriate from the uploads.
Also, use the textbook Argenti, P.A. (2013). Corporate communication (6th ed.). Boston, MA: McGraw-Hill/ Irwin. ISBN: 9780073403175.
This paper must be formatted in APA format, written in third person, and must include only primary research (from academic/peer-reviewed journals). Refer to the APA Manual for formatting guidelines.
Suggestions I plan to use are the Harvard Business Review, Academy of Management Journal, Academy of Management Review, Journal of Management Studies, etc.
Biblical integration:
Provide integration of a biblical concept that supports the answer to the Case Study question.
The Bible. NIV, KJV, and NKJV are all acceptable for use in this course.
References:
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