22 Jun What is the “mission” of
What is the “mission” of the company? If unknown, explain what you think the mission would be.
• What are the three main strategies that a firm can follow?
• What is a core competence and what is the core competence of the firm?
• Which strategy is the firm following? Is it a low cost, differentiation or response strategy? Why do you say so? Justify your answer.
o Provide an example of a functional (or departmental strategy for the firm)
o Illustrate how this functional strategy is aligned with the organizational strategy.
10 marks
3. FORECASTING [Page guideline: 2 Pages]
• Briefly explain the different forecasting approaches and which approaches the firm is using.
• Provide examples of how the firm can use the different forecasting techniques (qualitative and quantitative).
• Provide examples for the firm for each of the time horizons of the forecasts.
10 marks
4. CAPACITY PLANNING [Page guideline: 2 Pages]
• How is the firm managing its capacity? Explain your answer.
• Do they have enough capacity or do they need more capacity? (What do they do if they need more capacity?)
• Provide examples of short-term and long-term capacity planning. What is the difference?
• Which capacity alternative is followed by the firm to enhance capacity management?
• Is the firm managing capacity according to their selected strategy (low cost/ differentiation/ response)?
10 marks
5. Process Selection and Facility Layout [Page guideline: 2 Pages]
Give a chart depicting the process that happens in the organization. If you have a difficulty you may describe an initial process and further explain the other processes.
• Which process design is the firm following? Explain the process briefly in terms of volume, variety and flexibility.
o Provide an example.
o What are the advantages of the process?
• Which layout is the firm using? Study the layout of the organization, what type of layout is it? Do you think the layout is good and helps in free flow of work? Explain with examples.
• Is the firm managing their process design and facility layout according to their selected strategy (low cost/ differentiation/ response)?
10 Marks
6. PRODUCT AND SERVICE DESIGN [Page guideline: 2 Pages]
• Discuss the various product designs that the firm uses for its products or services.
• Where would you position the firms products or services in their product life cycles and why do you say so?
• Is the firm managing product design according to their selected strategy (low cost/ differentiation/ response)?
• Briefly explain the legal ethical and sustainability issues that a firm has to consider when designing a new product.
• What is the firm doing to consider the effects of legal, ethical and s
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