22 Jun What positive and negative
What positive and negative suggestions would you give Jensen about her choice of dress for this interview?
2. What effective nonverbal signals would you suggest Jenson send during the interview, given the profiles of two of the individuals Jenson is to meet?
3. How could Jensons strategy differ in each interview situation?
Case 8-2.
What Is Going On Here?
Art Margulis is the 45-year-old director of marketing research for a Fortune 500 consumer products company. He joined the firm 19 years ago after he received his MBA with a marketing emphasis. Because of his technical expertise, manage- ment skills, and outgoing personality, he was made director of this 50-person group four years ago. Six people report directly to him, but the management style is informal, so he frequently interacts with everyone in the department.
Two years ago, Margulis extensively recruited Maria Lopez, who had just completed her Ph.D. in applied statistics. Margulis had a difficult time persuading her to join the company because she had many attractive offers. Although she was only 34 years old, she had outstanding experience in marketing research and a unique educational background. Lopez came in and quickly made a number of signifi- cant contributions to the department. As manager of statistical analysis, she reports directly to Margulis but has nobody reporting to her. Soon after joining the company, Lopez and her husband divorced. Many employees in the department believe her personal problems are why she has not been more sociable with other employees.
Lopez and Margulis have always gotten along well and often have lunch together to discuss various projects. They seem to have much in common as they both understand the advanced statistics used in the research. Recently, the con- versations have turned more personal as
Margulis went through a divorce and seems to be seeking more social support. In particular, he seems to miss his two teenage daughters and needs someone to talk to about it.
But Lopez sees a problem developing, and she recently talked to a human resource manager about it. She explained that she has a lot of respect for Margulis and enjoys visiting with him. But she notices a definite change in his behavior around her. The eye contact is more prolonged and the personal physical space between them is reduced. Lopez feels uneasy about it and has tried to subtly change the trend. However, this only intensified what Lopez saw as “pressure” to spend more time with Margulis. Today, Margulis asked Lopez to have din- ner with him so they could talk over a project. It seems they havent had time to cover the project during working hours.
Chapter 8 nonverbal Communication Page 199
Questions
Discuss this case in terms of nonverbal behavior and other topics presented in this chapter. What are the implications of this situation?
E, Hynes, G. Managerial Communication: Strategies and Applications, 5th Edition. McGraw-Hill Higher Edu
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