22 Jun Devise a communications program
Devise a communications program which announces a reduction in staff when the company has just announced record profitability. (It is important to understand that you act here not as a manager but as a Communication Officer. What professional formats and approaches you would use in this situation to best communicate the message?)
The total word count for this assignment is 600 words.
You do not need an overall introduction or conclusion. You should reference at least 6 resources in the text of the assignment.
Question
Outline your communication approach for the following scenario using the following headings. Your answers can be in point form.
Audience analysis – Who are your audience (receiver)? What are the needs and attitudes of your audience?
Communication goals – What are you trying to achieve? Consider short and long term goals.
Communication process – How will you plan and implement communication strategies and practices to
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