22 Jun For this assignment, dev
For this assignment, develop a short research proposal for a brand (or product category) that you are interested in learning more about throughout the semester. Your research at this stage should include (but is not limited to) looking at the following questions:
Question 1: What is the current positioning of the brand in the marketplace?
Question 2: How does it stack up against competitors?
Question 3: What do consumers think about the brand and its products?
Question 4: What are current trends in this particular industry that consumers follow?
Use these research questions to think about the possible opportunities or problems for the brand.
Writing it up:
Write a proposal of not more than 2-3 pages (Times New Roman, 12 pt. font, single-spaced) making sure to address the following details:
Background:
Give a description of the brand, organization or product category and the marketplace environment it is a part of.
Answers/Details regarding the 4 questions mentioned above (or more if your group wants to add a few)
Research Objectives (at least 3):
State your overall research objectives. What do you want to determine/focus your research on? Be specific. These should be in the form of 1-3 lines per bullet point and should be based on the problems/opportunities you have chosen to highlight.
Important: Remember that you’re going to be doing your research with CONSUMERS. So your research objectives should be based on information you can collect from the consumer!
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