22 Jun Assignment In this module, you will be learning
Assignment
In this module, you will be learning what constitutes good mission and vision statements. You will also be developing a list of criteria for evaluating such statements. You will then use these criteria to evaluate a corporate vision and mission statement in the Case. Finally, you will be comparing your two lists for commonalities and differences.
Keys to the Assignment
The key aspects of this assignment that you must cover in your3- to 4-page paper are:
Step One: Read the Background materials and conduct additional research about writing mission and vision statements. You may rely solely on the websites in the Background materials or supplement them if you wish. You will find that there are a great many opinions on what constitutes a “good” mission statement. Your job is to identify five criteria that you believe are crucial to devising good mission statements.
Step Two: Research the Background websites dedicated to writing vision statements. Again, you may supplement them if you wish. Identify five criteria you think are critical to good vision statements.
Step Three:In a 3- to 4-page paper:
List the five criteria you have chosen for mission and vision statements (i.e., five each). This can be a bulleted list.
Justify your choices. Explain why you think each individual criterion is important.
Critically compare the commonalities and differences between your two lists. Be sure that you address this requirement with appropriate depth.
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