23 Jun This is assignment is divided into two secti
This is assignment is divided into two sections. A workbook and a journal review.
1. The Workbook: Around 1500 words each question has certain number of words.
It critically discusses major service management concepts and theories. You must follow the marking schedule because the marker will use it when marking this workbook.
THE MARKING SCHEDULE:
Criteria Tick when checked Excellent ? Poor Criteria
Workbook has been engaged with fully – 600 words (not including references)
Little engagement evident – 600 words (not including references)
Theoretical concepts linked to ideas of analysis in each question
Little links between theory and ideas of analysis
Specific examples provided to support assertions in each question
Little evidence provided or generalizations
Answers are comprehensive and relevant in each question
Answers are superficial or disconnected
Answers are logical and well- structured in each question
Answers are disorganized or unclear
Correct spelling, grammar and paragraph structure in each question Numerous typos or unclear writing
Workbook answers should be referenced to textbook and other readings as appropriate
Incorrect referencing
Journal review is well written, follows examples given and includes at least 6 including 4 journal references and the textbook Incorrect referencing
Conforms to the guidelines discussed in lectures
Little evidence of compliance
General Comments
Grade
This workbook covers Chapters 1-5 of this textbook:
Johnston, R., Clark, G. and Shulver, M. (2012) Service operations management: Improving service delivery (4th Edition). Prentice Hall: Sydney
You need to use this textbook as a guide, but dont copy or/and use examples from it.
Chapters 1 and 2 – Introduction and Understanding the Challenges for Operations Managers
1. Think of a time when you received poor service. What do you think were the causes of the poor service?
(90 words)
2. Consider Massey University, or another school or educational institution you are familiar with. What do you think are the challenges their service delivery operations face in providing you with good service?
(65 words)
3. What are the key strategic and tactical challenges of a medical center?
(80 words)
4. What are the challenges for different types of services? Use your own examples – not ones from Chapter 2 of the textbook.
A. Business to business:
(30 words)
B. Business to customer:
(30 words)
C. Internal:
(30 ords)
D. Public:
(30 ords)
E. Not-for-profit
(30 words)
5. Imagine you are opening a boutique cinema with a nice café in Browns Bay. Use Johnston, Clark and Shulvers inside-out versus outside-in thinking to explain how the consumers experience differs from going to the movies in a large multiplex cinema (see Figure 2.1).
(80 words)
6. Service types differ because the volume of transactions. What sort of management challenges arise from increased volume? Use fast food, a large merchandiser like The Warehouse, or a cinema multiplex as an example.
(40 words)
7. What is meant by capability versus commodity processes? Use an example to explain.
(90 words)
Chapter 3 – Developing and using the service concept
1. Write a service concept for a boutique cinema with a nice cafe. (e.g. Focal Point Cinema in Feilding – http://feilding.focalpointcinema.co.nz/page-about-us.php)
(65 words)
2. Using the service concept you have written above, explain why is it important for a service organisation to have a service concept?
(65 words)
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.