23 Jun lection (approx. 500 words)
Data collection (approx. 500 words)
5.1 Data required: What sort of information do you require to provide the answer to fulfil your research objectives? Similar to Assignment 1, do you require quantitative data collected from hotel managers in Sydney? Do you require qualitative data from international flight attendants? What is the nature of the information you require?
Justify why you have identified this type of information in light of your research aim and objectives. You may revise what you submitted for this section in Assignment 1. One paragraph is sufficient. Be as specific as possible.
5.2 Data sources: Where, or with whom, is this data located?
5.3 Data collection methods and instrumentation: Explain and justify the method(s) you have chosen to collect your data. Be sure the method(s) you select are appropriate with the paradigm informing your research (e.g., in-depth interviews would be inappropriate for a positivistic study testing for relationships between variables).
The reader should know exactly how you intend to carry out the project. Give specific detail and be sure to justify your choices by supporting them with appropriate research methodology literature (i.e., references). At least a few paragraphs will be needed to adequately address this section. Quantitative studies inherently require more detail than qualitative studies because of the need to describe instrumentation design.
Quantitative studies: Describe how your data collection instrument (questionnaire) was designed. Explain and justify the types of questions and measurement scales utilised. If you have adapted scales to measure certain concepts, explain which previous study (or studies) these were adapted from. Explain how the questionnaire will be administered (street intercept, internet, telephone etc.)
A copy of the data collection instrument must be included as an appendix. You may also find it useful to cross-reference between parts of the questionnaire when describing/justifying your instrumentation.
Qualitative studies: Describe and justify the method(s) used to collect your data. For example, if in-depth interviews are to be conducted, will these be semi-structured or unstructured? Are the interviews to be conducted face-to-face, over the phone, or via email? What are the benefits and pitfalls of such approaches? Importantly, give a list of possible interview questions and discuss how these contribute to fulfilling the research objectives.
Studies collecting secondary data: Describe and justify where the secondary data will be obtained from. What will be your procedures for collecting and cataloguing that data?
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