23 Jun Requirements:Prepare a one-year ma
Requirements:Prepare a one-year marketing plan using the attached “Company G One-Year Marketing Plan Template” for one of the small appliances from the new line:A. Product Support of Mission Statement1. Describe the specific appliance you have selected.2. Explain how the small appliance you have selected supports Company Gs mission statement provided in the scenario.3. Classify Company Gs proposed product using the three-way consumer product classification system.a. Justify the designated classification.B. Target Market1. Describe the target market for the companys product, including two variables related to demographic information, psychographic information, or geographic information.C. Analysis of Competitive Environment1. Analyze Company Gs competitive environment, addressing each of the components of Porters Five Forces Model.D. SWOT Analysis1. Describe three of Company Gs strengths that would support the marketing of the new product.Note: This description should address Company Gs strengths, not the strengths of the product itself.a. Justify your choice of each of these elements as company strengths.b. Identify two strengths that should be considered core competencies.2. Describe three of Company Gs weaknesses that would undermine the marketing of the new product.Note: This description should address Company Gs weaknesses, not the weaknesses of the product itself.a. Justify your choice of each of these elements as company weaknesses.3. Describe three current or potential opportunities that would support the marketing of the new product.a. Justify your choice of each of these as opportunities.4. Describe three current or potential threats that would undermine the marketing of the new product.a. Justify your choice of each of these as threats.E. Marketing Objectives1. Identify one SMART marketing objective for each of the following marketing mix elements:a. productb. placec. priced. promotionF. Marketing Strategies and Implementation1. Describe three distinct strategies for each of the following market mix elements that are appropriate for the target market and supportive of the related objective:a. productb. placec. priced. promotion2. Explain why this is the best collection of strategies to achieve the objectives identified in part E.3. Describe one implementation tactic for each of the strategies identified in parts F1a-F1d.a. Include a due date and responsible party for each implementation tactic.G. Monitoring Procedures1. Describe the specific actions that will be taken to measure the progres
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