24 Jun IDENTIFY THE SOURCE OF SUSTAINABLE COMPETITIVE ADVANTAGE FOR KMART AUSTRALIA
Write a report with reference to at least 12 peer reviewed scholarly journal articles. The report should include the following headings:
Corporation identification
Introduction and description of Wesfarmers and its business unit Kmart Australia
Source of sustainable competitive advantage
Identify the source of sustainable competitive advantage for Kmart Australia
Notes: In your discussion define, with reference to scholarly articles, the four factors of sustainable competitive advantage
Corporation Revenue Centers
Identification of Revenue Centres
Identify which product and service lines are creating the greatest revenues for Wesfarmers
Provide summary tables of the revenue for Kmart Australia
External Environment Analysis
Identify the Political, Economic, Social, Technological, Environmental and Legal operating environments for Kmart
In your discussion define, with reference to scholarly articles, the terms Political, Economic, Social, Technological, Environmental and Legal.
Provide a definition of the term “operating environment”
Conduct a SWOT analysis for Kmart Australia
Identify the Strengths, Weaknesses, Opportunities and Threats for Kmart Australia
In your discussion define, with reference to scholarly articles, the term “SWOT” analysis
Notes: use table format for this task
Merger, Acquisition and Downsize.
Make recommendations for the future strategic merger, acquisition or downsize of Wesfarmers
1) Recommendations for the future strategic merger, acquisition or downsize of Kmart Australia
2) Advice regarding the above supported by tables showing financial reasons
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