24 Jun IDENTIFY A TECHNOLOGICAL INNOVATION TO A PRODUCT, SERVICE, OR ACTIVITY THAT COULD BE USED TO IMPROVE THE ORGANIZATION.
You have convinced the CEO of the potential for innovation in the market. As she is fairly new to the company (less than a year), she asks you to conduct a comprehensive analysis of the company so she may gain a better understanding of its dynamic competencies and competitive advantage from a technology perspective, in addition to providing the necessary foundation for your strategic technological innovation plan.Conduct a Value-Chain Analysis using Porter’s Generic Value Chain Model.
Provide a detailed account of the firm’s primary and support activities and describe how technology is leveraged to accomplish them:
Support Activities:
Firm Infrastructure
Human Resource Management
Technology
Procurement
Primary Activities:
Inbound logistics
Research and Development
Operations
Outbound Logistics
Marketing
Service
2. Identify the firm’s strengths and weaknesses for each activity as it relates to the utilization of technology:
Support Activities
Firm Infrastructure
Human Resource Management
Technology
Procurement
Primary Activities
Inbound logistics
Research and Development
Operations
Outbound Logistics
Marketing
Service
Identify a technological innovation to a product, service, or activity that could be used to improve the organization. Provide background on it (the technology or its use) and describe how it affects the value-chain you described in Part 1. Then, describe the strategy around its incorporation into the organization’s operations. The innovation can already exist within the industry or can be original (e.g. a new invention).
Evaluate the reach of your firm. Is it a global organization? Does it have the potential to reach customers globally? Could your innovation enable your firm to reach customers globally?
Finally, evaluate the overall social responsibility of your firm. Does your organization follow applicable laws and regulations? How will your innovation fit within socially responsible and ethical standards of conduct for an organization of this type?
Support your paper with at least two (2) academic peer-reviewed references to support your claims and arguments.
Length: 6 – 8 pages (not including cover page or references)
Format your response as a business report—not an essay. Keep in mind your audience and purpose. Do not mention any irrelevant conceptual information that a C-level person would not care about. Keep it brief and to the point, but still informative and in keeping with best practices of information security safeguarding. Include an APA-formatted cover sheet and reference page.
Your report should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University’s Academic Integrity Policy.
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