25 Jun MARKETING MANAGEMENT AND DIGITAL COMMUNICATIONS
MRKT20052
Marketing Management and Digital Communications
Term 1 2018
Assessment 1: Presentation
Due date and time: Week 6: 16th April (Monday); 11:55 AEST
Weight: 20%
This assessment task requires you to conduct a situational analysis that consists of a
comprehensive external and internal analysis for a new product or service from the predetermined list (see below). This assessment sets the foundations for assessment 2. You are
required to prepare a 5 minute PowerPoint presentation that includes a maximum of 10 slides
(including title and reference slides). Your presentation should at least show an application of
all marketing concepts, theories, tools and models discussed in the unit until week 5 to that
new product.
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