25 Jun EXAMINE THE COMPANY’S STRATEGIC MARKETING CONTEXT REGARDING BAE SYSTEMS PLC WITH REGARD TO DEFENSE
BAE Systems – Analysis of Strategic Marketing Context
Examine the company’s strategic marketing context regarding BAE Systems plc with regard to Defense / military hardware, systems and services and should include:
Critical company analysis of BAE examining the company’s mission/vision, strategies, marketing competences, assets and capabilities, and competitive advantages by applying the Resource Based View model–
Focus on the Intangible Resources (Marketing) using Hooley et al’s Marketing Assets figure (1 page of text PLUS 1 full page table), –PLUS–Examination of Physical, Financial and Human Resources –(half page text PLUS half page table EACH)–Must be supported with non-academic evidence/research
BAE – Analysis of Strategic Marketing Context
Critical Competitive Analysis – examine 2-3 selected competitors, their strategies, competences and competitive clusters- evaluate competition using selected KPIs (drawn from your RBV)
Critical Customer Analysis – identify the key customer types; examine the target segments, value soughtiv. Critical Contextualfactors/issues from the market context – evaluate any other key market factors, developments, changes, issues; examples?
Must be supported with non academic evidence/research AND academic references
Use tables to present evaluation of evidence for each of the above
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