25 Jun IDENTIFY A SPECIFIC BRAND WITHIN A PRODUCT CATEGORY WITH WHICH YOU ARE FAMILIAR.
The first part, the Brand Selection, is due by the end of
Topic 1. The brand selected should be very specific.
For example, Kraft Foods is too general; Kraft Mayonnaise might be an appropriate selection (if it is determined not to be a market leader). Chevrolet is too general; the Chevrolet Volt would be appropriate, again, if it is not a market leader.
Provide the instructor with the following information (250-300 words):
1) Identify a specific brand within a product category with which you are familiar. The brand’s performance will be researched and documented, and then analyzed using the guidelines specified. The brand selected should not be a market leader since the project is intended to expose deficiencies and shortcomings in the marketing of the product using a consumer behavior framework.
2) Before selecting and submitting the brand for approval, be sure that there is adequate information available on competition and markets. For example, a local brand may not have readily accessible information or sufficient information to satisfy the requirements of this assignment. Include a brief description of your chosen brand and indicate your reasoning for the selection.
APA format is not required, but solid academic writing is expected.
(THIS HAS BEEN DONE BUT NEED IT FIXED ACCORDING TO THE PROFESSORS NOTES ON THE FILE ATTACHMENT. THEN WRITTEN INTO AN INTRO (300 WORDS) FOR THE BEGINNING OF THIS EASSY PRODUCT REPORT)
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