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HOSPITALITY/TOURISM BUSINESS.

HOSPITALITY/TOURISM BUSINESS.

Hospitality/tourism business.
Throughout the semester this unit has identified key theories and concepts for strategic management of a hospitality/tourism business. Choose a hotel in Sydney you are familiar with or would like to learn more about. Clearly explain how knowledge developed from this unit could increase the chosen business’s success over the next five years, in turn delivering superior value for stakeholders. Base your explanation on theories of strategic planning and management

Essential text or related journal articles

Prescribed Text

Enz, CA 2010, Hospitality Strategic Management: Concepts and Cases, 2nd edn, Hoboken, NJ : Wiley

Additional Texts

Frynas, J. G., & Mellahi, K. (2011). Global strategic management (2nd ed.). Oxford, UK: Oxford University Press.

Gamble, J. E., Thompson, A. A., & Peteraf, M. A. (2013). Essentials of strategic management: the quest for competitive advantage (3rd ed.). New York, NY: McGraw-Hill Irwin.

Ghemawat, P. (2007). Redefining global strategy: crossing borders in a world where differences still matter. Boston, MA: Harvard Business School Press.v

Gupta, A. K., Wakayama, T., & Rangan, U. S. (Eds). (2012). Global Strategies for emerging Asia, San Francisco, CA: Jossey-Bass.

Hill, C. W. L., & Jones, G. R. (2012). Strategic management: an integrated approach (10th ed.). Mason, OH: Cengage Learning.
Lamb, C.W, Hair, JF, McDaniel, C, Summers, J & Gardiner, M 2013, MKTG2, Asia-Pacific edn, South Melbourne, Vic : Cengage

Okumus, F., Altinay, L., & Chathoth, P. (2010). Strategic management for hospitality and tourism. Oxford, UK: Butterworth-Heinmann.

Journal

Competitiveness Review (incorporating Journal of Global Competitiveness)

Global Business and Organisational Excellence

Global Networks

International Business Review

Cornell Hospitality Quarterly

Harvard Business Review

International Journal of Hospitality Management

Journal of World Business

.

*Your reference list must contain references from the essential text and a minimum of 15 credible academic sources. You may use other credible references in excess of your 8 journal articles. In text references must be applied.

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