26 Jun HOW HAS MASS PSYCHOLOGY BEEN USED TO SUPPORT CONSUMERISM IN THE UNITED STATES?
How does Aldous Huxley’s Brave New World represent a critique on consumerism, technology,
and control in modern American society?
For this assignment, you will read Huxley’s “Brave New World” along with supplementary
material. You are to write an essay totaling about ~1250 words answering the following prompt:
How does Aldous Huxley’s Brave New World represent a critique on consumerism, technology,
and control in modern American society?
Your essay will be broken into the following sections:
1. Introduction: Include Thesis statement, address the prompt here
2. What is the Committee on Public Information? Who was Edward Bernays and what role
did he play in the Committee on Public Information?
3. How has mass psychology been used to support Consumerism in the United States?
4. According to Sut Jhalley, what are the negative impact of advertising on the individual
and on society?
5. Compare and Contrast the methods of conformity from The Century of the Self, Jhally,
and Brave New World
6. Compare and Contrast Tufekci’s perspective of the United States with the society
depicted in Brave New World
7. Compare and Contrast the methods of control between 1984 and Brave New World
8. In your opinion, does the United States resemble or contrast against the perspectives
of Orwell, Huxley, or the media for this project?
9. Conclusion
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