26 Jun EXAMINE THE COMPANY’S COMPETITIVE POSITION AND THEIR CURRENT STRATEGY FOR COMPETITIVENESS, CONSIDERING REQUIRED PERFORMANCE AND PERFORMANCE MEASURES.
Maximum total length 2000 words. This assignment is to be done in Groups.
Referring to the case study attached, answer the following questions to explain to the management how to improve their operations. In each area you should outline any problems you identify with their current arrangements, and give your proposals for improvements. In each answer you should link your analysis and recommendations to the competitive requirements as you see them. You should apply appropriate theories and frameworks from the module. Each response should be written as if part of a report for the management, with references to any supporting literature.
Answer all the questions
1. Examine the company’s competitive position and their current strategy for competitiveness, considering required performance and performance measures. Suggest improvements to their strategy. (The rest of the work should help them achieve the strategy you have suggested.)
2. Evaluate the company’s position with regard to suppliers and the make/buy decision. Suggest improvements.
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