26 Jun IDENTIFY THE ORGANIZATION’S EXTERNAL OPPORTUNITIES AND THREATS.
Step 1 – Identify the firm’s existing vision, mission, objectives, and strategies. (Introduction)
Step 2 – Develop vision and mission statements for the organization. (Mission and Vision)
Step 3 – Identify the organization’s external opportunities and threats. (Internal & External Assessment)
Step 4 – Construct a Competitive Profile Matrix (CPM). (Internal & External Assessment)
Step 5 – Construct an External Factor Evaluation (EFE) Matrix. (Internal & External Assessment)
Step 6 – Identify the organization’s internal strengths and weaknesses. (Internal & External Assessment)
Step 7 – Construct an Internal Factor Evaluation (IFE) Matrix. (Internal & External Assessment)
Step 8 – Prepare a Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, Strategic Position and Action Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix, Internal-External (IE) Matrix, Grand Strategy Matrix, and Quantitative Strategic Planning Matrix (QSPM) as appropriate. Give advantages and disadvantages of alternative strategies. (Internal & External Assessment)
Step 9 – Recommend specific strategies and long-term objectives. Show how much your recommendations will cost. Clearly itemize these costs for each projected year. Compare your recommendations to actual strategies planned by the company. (Strategy Formulation)
Step 10 – Specify how your recommendations can be implemented and what results you can expect. Prepare forecasted ratios and projected financial statements. Present a timetable or agenda for action. (Strategy Implementation)
Step 11 – Recommend specific annual objectives and policies. (Strategy Evaluation)
Step 12 – Recommend procedures for strategy review and evaluation. (Conclusion)
For each of these I have identified which portion of the case analysis rubric it refers to in bold and parentheses at the end. Note that internal and external assessment are spread across steps 3 through 8. This is where all of the different strategic management matrices come into play. As stated earlier, you do not have to complete all the matrix analysis tools. You can choose a handful for each case analysis paper that you feel comfortable with and that will help support your analysis and recommendations.
As steps 3 and 6 are expressed in words (what are the organization’s external opportunities and threats and what are the organization’s internal strengths and weaknesses), you should include these at minimum regardless of which matrix analysis tools you choose. It will be hard to support your analysis and recommendations without the explanation of the firm provided by this discussion.
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