26 Jun WHY ARE STORE-BASED RETAILERS AGGRESSIVELY PURSUING SALES THROUGH AN ELECTRONIC CHANNEL?
1-Why are store-based retailers aggressively pursuing sales through an electronic channel?
2-Why are the internet and catalog channels so popular for gift giving?
3-What are the advantages to customers of accessing the Internet through a mobile device or a computer when browsing a website? When learning special promotions?
4-When you shop online for merchandise, how much time do you spend browsing versus buying? When you shop in a store for merchandise, how much time do you spend browsing versus buying?
5-Describe how service retailers, such as hotels, provide information to potential customers to answer questions about services offered, rates and other amenities.
6- Think of a recent purchase that you made and describe how economic and social environmental factors (e.g., reference group, family and culture) influenced your buying decision. How are retailers using social media to impact your buying decisions?
7- Think about the merchandise sold at Office Depot, Staples and Office Max and list three to four types of merchandise that fall into extended problem solving, limited problem solving and habitual decision making for college students. Explain how the categories of merchandise would change for each type of buying decision if the customer was a medium-sized business owner?
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