26 Jun . Identify and discuss contemporary marketing strategies ——– and through case study example discuss their success, failure ,future contributions to the fields and activiti
. Identify and discuss contemporary marketing strategies ——– and through case study example discuss their success, failure ,future contributions to the fields and activities of contemporary and future marketing activities
Critically discuss and determine an understanding of the strategic marketing planning process
Undertake and evaluate situational analysis related to the design of market – driven strategies and their translation into marketing programmes
Define key marketing activities and discuss findings in terms of limitations, contributions and worth; including contributions to informed marketing decisions
Assess and determine the critical issues to be confronted in implementing and managing market- driven strategies
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