26 Jun MARKETING PLAN WRITTEN PAPER: HEADING AND STRUCTURE SHOULD FOLLOW THE TEMPLATE PROVIDED IN CLASS.
Marketing plan
Written paper: heading and structure should follow the template provided in class. The final paper should be a minimum of 3 pages (not counting cover page, references, images, charts and appendixes), 12 point, Times New Roman Font, Double Spaced, 1 inch margins.
Describes target market fully and is fully documented.
Describes primary and secondary competition fully and is fully documented.
Describes the marketing and promotional strategy very clearly.
Describes positioning statement very clearly.
Resources used to prepare plan are effectively used and are clearly attributed.
Writing is clear, concise and correct.
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