27 Jun GLOBAL STRATEGY ANALYSIS—CHOICE OF COUNTRY/REGION TO INTERNATIONALIZE OPERATIONS
lobal Strategy Analysis—Choice of Country/Region to Internationalize Operations
For this assignment, you evaluate and determine which country/region is the best fit for the company of your choice “(McDonald’s)” to have international operations. Then, you will prepare a 34-page report, to include a weighted comparison chart.
Utilizing sources used for RA1, as well as other reputable and relevant sources, create a comparison chart regarding all the choices of countries/regions following the instructions below:
First, determine what factors you will use to rate each country/region, depending on the operations you chose to expand.
Consider areas such as attractiveness, strategic importance in the global marketplace, target markets, and possible synergies with current operations.
For each one of these areas, some factors should be identified in order to allow for a better assessment of all countries/regions under consideration.
Examples are provided in the following table:
Attractiveness
Size of Market
Growth rate of market
Labor costs
Barriers to entry
Competitive situation
Political/social risks, etc.
Importance in the global market place
Important source of industry innovation
Home market of global customers and/or competitors
Home of most demanding customers
Home of big number of potential customers, etc.
Possible synergies with current operations
Activities shared with other business from the same company
Local partners that would share operations
Proximity to other current or targeted markets
List all countries/regions along with rating factors. Assign each factor a weight, according to its importance leading up to the final decision. All weights should add up 100%.
You should grade each country/region under consideration on each factor, using a scale of 0 to 5.
The score for each factor should be multiplied by its corresponding weight. Add the partial for each country/region.
Explain how you assessed the data by creating a comparison chart.
Present your final decision for which country/region is the choice for your company to expand its operations.
Provide a rationale for your decision, reinforcing it with evidence from scholarly sources.
For this assignment, prepare a 34-page report and use a minimum of 3 different scholarly sources to reinforce your conclusions. Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, punctuation, and APA format
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