27 Jun INTELLECTUAL PROPERTY ISSUES AND MANAGEMENT OF INNOVATION
Intellectual Property Issues and Management of Innovation: Nike, Inc
Introduction (200)
Innovation is considered one of the key factors that drive businesses across the world. It is through innovation that business organizations are able to develop and build products and processes that are required for specific markets. Nike, a company that manufactures different sport apparel and equipment, has been identified as one of the most innovative companies in the industry (Akdeniz, 2015, p. 17). One of the products of the company for which its innovative abilities have been recognized is sporting shoes for women. The company decided to focus on the female athletes market by developing highly innovative products. The development of these innovative products has been made possible by the….
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